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Customers share real-time synchronized sessions online.
April 26, 2011
By: TOM BRANNA
Editor
The latest creation at MAC Cosmetics is not a lipstick, eyeshadow or blush but an interactive shopping project. MAC Shop Together, online at www.maccosmetics.com, is said to bring the fun and interaction of the in-store shopping experience on the Internet. Shop Together’s innovative technology, exclusive to MAC for the next six months, enables customers to share real-time, synchronized shopping sessions with friends, according to the company. Consumers log onto the website where they can laun...
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